Psychology and Behavioral Economics
Starts: Aug 28 | 12 hours commitment | ₹ 18,000 | Age 14+
What you'll learn
Why do people pay more for the same coffee in a nicer cup? Why does "limited stock" make us buy faster? Behind every decision, purchase, and habit is a psychological pattern most people never notice. In this intensive program, students learn the psychology behind decision making and use it to design their own behavioral intervention. No prior knowledge required.
Instructors:
Sai Amritha
MSc in Behavioral and Economics Science, University of Warrick
Akanksha Shettigar
Associate Professor Symbiosis and Ex. NMIMS
Outcomes
Understand the psychology behind everyday decisions and choices
Learn core behavioral economics concepts used by businesses, governments, and marketers
Build a real project: redesign a product, app screen, or campaign using behavioral psychology
Get published on Futurowise. See what past students have built
Earn a certificate
Details
When: Aug 28 to Sep 8, 2026
Duration: 2 weeks | Live sessions on weekend evenings, India time
Commitment: 12 hours: 6 sessions of 1-hour each + 6 hours of self-paced work
Where: Online (on Zoom)
Recommended For: Age 14 years and above
For students interested in:
Psychology, Business, Creativity, Critical Thinking, Communication, Economics
Overview
Before the program
Students receive a short pre-read on how the brain makes decisions, so Session 1 starts with context already in place.
Day 1 - August 28 | Understanding the irrational mind (2 sessions)
Session 1
Introduction to behavioral economics and how it differs from classical economics. System 1 vs System 2 thinking. Real examples from pricing, advertising, and social media.
Session 2
Core cognitive biases: anchoring, confirmation bias, and social proof. How these biases show up in everyday choices, from shopping to scrolling.
Day 2 - August 29 | The psychology of money (1 session)
Session 3
Loss aversion, mental accounting, and framing effects. Case studies on subscription pricing, supermarket layouts, and spending habits on UPI and apps.
Day 3 - September 4 | From psychology to real projects (2 sessions)
Session 4
Breakdown of real examples: how apps use streaks and notifications to keep users hooked, how checkout pages reduce cart abandonment, how public health campaigns get people to act. Students pick their own project: redesign a product screen, app flow, ad, or campaign using psychological principles.
Session 5
Students work on their redesign using a structured template: what behavior they want to change, which psychological principle they are using, and what they changed and why. Instructor support throughout.
Day 4 - September 5 | Final pitches and wrap-up (1 session)
Session 6
Each student presents their before and after redesign in a 2-minute pitch, explaining the psychology behind their changes. Peer feedback. Submission guidelines for project report and certificate.
After the program
Students complete their project writeup, submit for publishing, and receive their certificate. They also walk away with a framework they can apply to any product, app, or campaign, spotting the psychology behind why people buy, click, or act. The learning does not stop on Day 4.
I loved the interactive activity that we did and I enjoyed learning more about the different types of blockchain and related concepts. I will recommend Futorowise to my friends.
Raghav
Premier Academy, Nairobi