Brand Strategy & Digital Marketing
Starts Dec 24 | 12 hours commitment | ₹ 18,000 | $ 240 | Age 14+
What you'll learn
Turn your screen time into strategy. Learn how brands grow online, how creators build audiences that pay, and how the digital economy really works from algorithms to ad revenue. A hands-on, two-week program that gives you real-world marketing skills, a portfolio project, and a certificate to show for it.
Instructor:
Rishika Gupta
Digital Marketing and Growth Strategy Professional
Experience scaling D2C and e-commerce brands across India, Singapore, Malaysia, and Indonesia
Outcomes
Understand how digital marketing & the creator economy work in the real world
Build & pitch your own creator or brand strategy
Create a real content piece using professional tools
Get published on Futurowise. See what past students have built
Earn a certificate with unique credential id
Explore careers in Marketing, Content Creation, Growth, E-commerce, Entrepreneurship, and Brand Strategy
Details
When: Dec 24, 2026 to Jan 7, 2026
Duration: 2 weeks | Live sessions in evenings, India time
Commitment: 12 hours: 6 sessions of 1-hour each + 6 hours of self-paced work
Where: Online (on Zoom)
Recommended For: Age 14 years and above
For students interested in:
Business, Design, Communication, Creativity, Psychology, Marketing
Overview
Before the program
Students receive a short pre-read on how consumer psychology and brand identity work together, so Session 1 starts with context already in place.
Week 1 - How iconic brands are built (3 sessions)
Session 1 | Thursday, Dec 24
What makes a brand iconic. The difference between a product and a brand. Case study: how boAt built a youth brand from scratch without the budget of global giants.
Session 2 | Friday, Dec 25
How brands capture attention online. Social media strategy, content marketing, and platform logic (why a brand behaves differently on Instagram vs LinkedIn). Case study: Zomato's social media playbook.
Session 3 | Saturday, Dec 26
Consumer psychology and why people buy. Brand positioning, storytelling, and what separates forgettable brands from iconic ones. Case study: Nykaa's positioning in a crowded beauty market. Students receive their project brief.
Week 2 - From strategy to execution
Session 4 | Thursday, Dec 31
How marketers measure performance. Key metrics: reach, engagement, conversion, CAC, and ROI. How budgets are allocated across platforms and campaigns.
Session 5 | Friday, Jan 1
Students develop their own brand strategy using a structured template: target audience, positioning, platform strategy, and one campaign idea. Instructor support and live feedback.
Session 6 | Saturday, Jan 2
Final pitches. Each student presents their brand strategy in a 2-minute pitch. Peer feedback. Submission guidelines for project report and certificate.
After the program
Students complete their project writeup, submit for publishing, and receive their certificate. They also walk away with a strategic framework they can apply to any brand, business, or marketing role they encounter next.
We had a deep dive into the topic, which was far better than just a brief overview of the basics.
Arnav
NIOS, Chennai